Samsung AFC Asian Cup 2007

Samsung AFC Asia Cup 2007

(SC Cyberworld 20 June 2007)

Kuala Lumpur, MALAYSIA, 19 June 2007 - Samsung Malaysia Electronics (SME) Sdn Bhd and Football Association of Malaysia (FAM) today announced that the Samsung Famemas supporter group will proudly fly the Malaysian flag and lead thousands of football fans across the country in cheering the Malaysian national team forward at the AFC Asian Cup 2007.

The launch celebrating Samsung's sponsorship of the AFC Asian Cup 2007 was graced by KDYPM Tengku Mahkota Pahang, Tengku Abdullah Sultan Haji Ahmad Shah - Deputy President of FAM and Chairman of Local Organising Council of the AFC Asian Cup 2007.

"Samsung is excited to bring a premier football competition of football fans in the region. This sponsorship reaffirms our commitment to engage the local  communities by bringing true sporting culture closer to home," said Mr. Min Yong Ho, Managing Director and Chief Executive Officer of Samsung Malaysia Electronics.

"We have rallied the Samsung Famemas supporter group to boost the morale of the Malaysian Football team as they pit themselves against Asia's best. We will be there to shout-out our support for them at all home matches. We hope the experience of competing against Asia's top talent in front of their home crowds will inspire Malaysian footballers to join the world's elite," added Mr. Min.

"FAM Deputy President - KDYPM Tengku Mahkota Pahang, Tengku Abdullah Sultan Haji Ahmad Shah said: "FAM is delighted that Samsung , a dynamic Asian corporate leaders, has chosen the Malaysian football team to promote their close association with the world's number one sport in this country. FAM certainly looks forward to a close, productive and long-term relationship with Samsung."

In conjunction with the AFC Asian Cup 2007 football fiesta, Samsung will host a booth at the fan village at the Bukit Jalil Stadium, where it will organise a wide range of fun and interactive activities with opportunities for fans to win many prizes including mobile phones. From players to the fans, Samsung plans to celebrate the passion of everyone who contributes to the game.

Football fans can look forward to a more exciting AFC Asian Cup 2007 with the following initiatives:

Samsung Famemas supporter group all set to back local football heroes.

The AFC Asian Cup 2007 will be attended by approximately 1500 Samsung Famemas supporters and invited guests who will be seated in the designated Samsung Zone. These passionate football fans will be provided with macth tickets and cheering accessories to root for the national team during each home macth. Football fans can also join the Samsung family of supporters by purchasing Samsung mobile phones at participating outlets.

Online Activities with Samsung Fun Club Football Fans also log on the Samsung Fun Club (http://www.samsungmobile.com/) wesite to take part in interactive online football games and find out the latest promotions that will enable them to be in running to win attractive mobile phone prizes and Samsung jersey and caps during this period.

Football fans can also join the Samsung family of supporters by purchasing mobile phones at selected participating outlets. They will receive tickets to watch the Malaysian team play and also radeem exclusive match souvenirs while stocks last.

Samsung - Committed to a Tradition of Sport In spreading the passion for the game, Samsung will be hosting youths from Cybercare network of orphanages and inspiring these next generation of potential football heroes with an extraordinary experience at the AFC Asian Cup 2007. Samsung has always involve the Cybercare network of orphanages in activities wherever possible to ensure continuos interaction and support to the orphans. Cybercare is a past winner of the annual Samsung Digital Hope regional CSR Program

"This is part of our commitment to develop a passion for sport throughout all sections of the community. We are proud to be working closely with FAM to bring the love of football to more than 100 youth from various orphanages in the Klang Valley. These youth will get a chance to catch their national team players 'live' at the AFC Asian Cup 2007, attend a coaching clinic and be inspired at a meet your local football hero session in the coming weeks," said Mr Min.

Samsung has been an active sport sponsor for the past 20 years, including world-class sports competitions such as the Olympic Games and the Asian Games, In football, the company is the Official Club Sponsor of Chelsea Football Club, and has inked a deal to sponsor the Asian Football Qualifiers for the 2008 Beijing Olympic Games. http://www.samsung.com/AboutSAMSUNG/WeLoveSports/index.asp.